Sofia Morales grew up in Guatemala City and graduated from the Austrian School in Guatemala. She went on to attend the University of North Carolina in Chapel Hill, graduating with a Bachelor Degree in Business Administration and Advertising. Sofia went on to join advertising agency BBDO in Atlanta and would later move to BBDO’s headquarters in New York City to work as a strategist on brands like Starbucks, CVS, Tropicana, at&t, Barbie and Quaker among others. After 4 years at BBDO, Sofia moved to San Francisco to join Facebook as a Small Business Brand Marketing Manager. Today Sofia focuses on telling the stories of the small businesses that make-up the character of their communities and how those stories intersect with Facebook. When people think of Facebook they think about sharing with family and friends, Sofia gets to shine a light on a completely different aspect of the platform, namely how small businesses owners use Facebook to grow their businesses and strengthen their communities