Trained as an Electrical Engineer Gus developed a natural interest in how architecture and careful planning of systems designs plays a big rol in their success.

Later on he created the technology behind a ticketing company (Todoticket) pioneering heuristics for ux, devops and security in ecommerce in a tropical, early and non-insured financial enviroment

This is still the biggest ecommerce company in the region with almost $600M in ticketing sales during the last decade and SAAS clients all over the world.

Lately he is leading the creation of a new techology venture: Heyy! that is the reinventing the way people discover, consumes and interact with live entertainment.

This platform integrates in a single stack the technology behind identity, payments, incentives and discovery in current and emergent entertainment niche markets using smartcontracts and eventually ML/AI.