Carla was born and raised in Guatemala. Growing up, she led several projects targeted at helping impoverished communities develop through free enterprise. This led her to pursue a career in business at UFM, which she hoped to leverage to democratize access to the world market. From the role of a research coordinator, and later, as a product manager, she collaborated in the team that brought mobile money to Guatemala. She became interested in the role of technology in accelerating development by hearing stories of farmers in rural areas who were now able to expand their businesses to neighboring communities thanks to this technology.